Did you know? Ineffective training can cost businesses a staggering £10 million a year for every 1,000 employees. It doesn’t matter if you’re the most engaging trainer or have the most compelling course content; if the students in your corporate training are thinking about their emails
Here's your Hippo.
If you ordered a pizza 🍕 but got given a Hippopotamus 🦛 you'd be quite surprised and still not have what you really wanted... a delicious pizza. If anything you now have many more problems than simply being hungry. This is effectively what companies do on a daily basis when they are not fully connected with their customers needs and have slipped into making way too many assumptions. If you then take these assumptions through to the products and business you build then you're setting yourself up for failure.
Successful companies like Apple and Disney use the Voice of the Customer (VoC) to visualise the gap between customer expectations and their actual experience with the business. They pay close attention to what their customers are saying. They know that business metrics like revenue and churn tell only a part of the story. They understand that to know why customers make certain decisions, it's critical to understand the customer's perspective.
Trusted by businesses such as Filofax, Genius Within, The Customer First Group, Raw Living, Carluccios, Haven Holidays and Pentel I spend my time improving their people, systems, tools and processes in a way that channels their intellectual property into new innovative products and fosters continued business growth. Identifying the issues, providing the solutions and training companies and their owners to take care of themselves is a passion and task that I take very seriously while having fun along the way.
Start an adventure
Are you ready to start an adventure with purpose? I work with extraordinary individuals to have exponential impact. Here's how...
I share my latest thinking so that you might go forth and make the world a better place, for you, your team, your customers... for everyone.
What Is The Voice Of The Customer? Put simply, the Voice of the Customer is your customers’ feedback. It is the methods that customers can use to share their thoughts and opinions on their experiences and expectations of your business. Businesses can implement various